Here are the 3 main ways I will bring traffic to the site (and how I know this is going to be wildly successful:
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1 - Social media - I have hired a social media expert who is going to optimize our Instagram in order to bring attention to PYKWW. In addition, I am starting a Pinterest account that will be using the most current strategies to create a lot of traffic to the site. While our social media is currently focused on bringing in vendors, once the site is launched, we will change our focus to educating and helping couples — all while sharing content directly from our vendors!

2- PPC Advertising - PPC advertising (or pay-per-click advertising), while costly, is an effective way to bring people to the website who are specifically asking Google questions about planning a Key West wedding. I currently plan to allot between 25-50% of our monthly budget to PPC advertising.

3 - SEO Optimization - This is the big one. I have been studying and implementing SEO strategies for the last 4 years and will be using these strategies to optimize the site in a way that will bring in the most traffic. In the past, I have helped brand new businesses go from non-existent organic traffic to bringing in organic traffic within mere months - and I am positive this site is going to excel QUICK:LY. Here are a few facts for you:
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1 - There are between 1600-2000 monthly searches for “Key West wedding”. That means there are between 1600-2000 people searching for the service that you offer! I have fully optimized this site so that people searching for anything related to “Key West weddings” should see this website.

2 - Google loves directory sites, especially location-specific ones. These are usually prioritized (making it more likely that PYKWW will be seen) above sole businesses.

3 - Google also prioritizes websites that offer a lot of value and answer a lot of questions for people - which PYKWW absolutely does. I have done thorough research about what questions your clients are asking and am in the process of releasing many articles answering those questions.
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Now to add even more value, consider these two points in regard to SEO:

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1 - By becoming a paid member of PYKWW, you will automatically receive multiple backlinks. What are backlinks? Backlinks are when your website is linked to other websites. And the more backlinks you have and the more valuable the site that you are linked on is, the better for your SEO standings. This means by being linked on our site, your SEO ranking should improve, giving you more organic traffic and more business.

2 - When your name is connected to a site like this — a site that is valuable and a cornerstone to the community — you will automatically be seen as being valuable and in high demand by the people looking for your specific service. This site will give your business more value and more visibility.

I know this was all a lot of technical chatter but I felt like it was important for you to see that this site is set up to succeed. And, fundamentally, our success is your success.

Best,

Megan

Owner of PYKWW (also writer, wedding photographer, & SEO bad-ass)